Unibet's double success - rich and fame

26.03.2019

The leader and locomotive of poker rooms focused on recreational players, Unibet poker continues to reap the cream and laurels of its revolutionary solutions of the previous years. Five years after it parted ways with Microgaming Poker Network and left to float freely, the company has shown consistent growth in profits. It is important that the increase in revenue occurs not only due to related activities (sports betting and online casinos), but also directly due to the poker business of The Kingred Group (owner of Unibet). The successes of Unibet among poker professionals and functionaries did not go unnoticed.

Money

Continuing the glorious tradition of exploring the contents of other people's pockets, consider Unibet's 2018 financial report. Representatives of the poker room (and, in fact, even the whole poker network, albeit by no means the largest) reported a record profit of $ 23,000,000. This exceeds the same indicator for 2017 by almost 20%. Experts associate this with the further movement of Unibet poker along the path of prioritizing in favor of hobby players, conducting actions that are understandable and easy to complete (for example, to get points you need to collect a specific pocket pair 15 times or win a showdown with a certain hand), introduction of HexaPro (local analogue of Spin-n-go), conducting live episodes of the middle price category. The Unibet Open gained a reputation in the poker environment and increased the brand's popularity, but more on that later.

Unibet Poker's significant revenue growth looks even more curious if you look at Pokerscout's statistics:

Higher and larger networks or rooms like 888 and Ipoker do not show such profitability and economic indicators. This situation serves as further confirmation that there is no direct relationship between traffic volume and profitability.

Public recognition

Going hand in hand with the annual increase in the poker room's revenue goes the public recognition of Unibet Poker's dedication to hosting live poker events. The newly established "poker Oscar" Global Poker Awards nominated the Unibet Open in three categories at once: best tournament director, best podcast (or other media product), best mid-level poker tour.

The tournament director of the Unibet Open is a well-known poker player (the total prize money is $ 9,000,000; the winnings are almost evenly distributed between online and offline, which is rare) Kenny Hallert. It should be noted that his rivals in the nomination do not belong to poker networks and represent live casinos.
Unibet competes for victory in the poker tours among fellow craftsmen from 888 and several regular tournament series in the face of WSOP Circuit, WPTDeepStacks.
The third nomination came from The Chip Race, a podcast sponsored by Unibet.
The awards ceremony will take place in Las Vegas on April 5.

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